So, you’re talking your first steps to develop a new brand – way to go!
Where do you begin? We’ve broken down the steps you’ll need to develop your brand.
WHAT’S YOUR STORY?
Before you think about logo, website and other things, think of the story behind your business and what you want to be known for.
CHOOSE THE RIGHT COLOR
Color is very important in branding. It’s the first element that people will notice and remember. They said that 93% of shoppers make purchase decisions based on color and visual appearance. Imagine what this means for your business! So you better pick the right colors for your logos, website and other branding elements.
Pick 1 or 2 fonts. Less is more. There are a lot of free and premium fonts out there for you to explore. Fonts can show attitude, professionalism and creativity. It corresponds to your brand and shows mood and emotion.
1. Does it match your color?
2. It is readable?
3. Is it the best font for your logo?
IT ALL STARTS WITH A LOGO
Your logo is not your brand but it is the core of your brand. It is the first impression of your business so make a memorable impression. If you don’t have an idea about how to design a great one, find a designer to do it for you.
1. Think about your target market
2. Be unique and clever
3. Think minimalist and avoid trendy looks
4. Focus on your message
5. Make it clean and simple
PUT IT ALL TOGETHER
Write down what you think about your brand or even create a mood board. It will help you think bigger and it gives direction to you and your team. Do a little research. Be inspired but never copy. Look at the brand of other businesses that are similar to your business. Your brand should be simple and memorable.
Your mood board will consist of your:
1. Your logo
2. Color palettes
3. Font choices
4. Possible textures
5. Cut out images from magazines
6. Website inspiration